Stranger Than Fiction 2. EARTHRISE
IDEAS Entertainment Studio
The Entertainment studio's deep interest in blending technological innovation with visual storytelling, along with this year's agenda of Earthrise, gives rise to world of stories that will ask fundamental questions about the ways in which our lives weave between myth and machine, fact and folklore, between ecology and allegory. This year we will worldbuild the stories of desire - for our future realities, and our mystical possibilities.
The Apollo 8 photograph, Earthrise is credited with giving rise to the modern environmental movement. Until the moment Earthrise was transmitted, we lacked the optics with which to fully understand the scale and the entirety of the planet, the interconnectedness of our societies, and actions within and on our home. The technological developments that delivered the complexities of space travel inadvertently also gave us the perspective, the point of view, to rewrite our narrative. Technology, again, made possible a transformative story.
From global shipping lanes to life-changing films, from one-click purchases to the heartfelt exchange of emojis, from raging forest fires to super typhoons, from the dystopic narratives of the past, to the optimistic world-view shifting stories that will come out of this studio, all of these things are frameworks, both vast and tiny, for the ways in which we live in our world. Architects have always been storytellers for the environment, and there is no better time than 2020 to champion the futures we want, to advocate, through story, a world of possibility and hope.
|Natasha Sandmeier, Nathan Su|